5 Digital Marketing Strategies for B2B Business

21 January 2022

Today’s digital age has changed the way businesses market and sell to B2B audiences. Instead of using traditional methods of communication, tech and digital marketing have evolved and created a more fluid and integrated way of communication.

Businesses need to adapt to their customers’ changing expectations by optimising their digital marketing strategy to fit digital transformation and ensure that they are connecting with their audience on the right channels.

When it comes to business-to-business marketing, you have to engage businesses differently than individual consumers.

Let’s get started!

1. Create a UX driven Company Website that converts

A successful website needs to be fluid and evolving and needs to be monitored and nurtured. It should showcase your expertise, provide solutions to potential clients, and be a point of contact for customers. It should be easy for customers to find out exactly what you do on your website. Your website should provide you with ways to generate leads and capture information from customers.

UX Driven Website


B2B websites have to be relevant, mobile-friendly with clear calls-to-action that direct visitors to the right place, link to social media, provide engaging content, recent client testimonials and be monitored and updated regularly.

2. Take advantage of search engine optimisation (SEO) and content marketing

It’s impossible to grow a business without SEO, and you can’t grow a business without visitors. But what is SEO and how does it work?

SEO (Search engine optimisation) is the process of taking steps to help rank a website or piece of content higher in Google or other search engines. To make it a bit simpler, search engine optimisation means taking a piece of online content and optimising it so search engines like Google show it towards the top of the page when someone searches for something. Considering how complicated SEO can be, it may be wise to hire an SEO expert or work with a digital marketing agency that does it for you. The goal would be to use industry and commercial related terms to help search engines find your website. An effective B2B SEO strategy brings your business in front of B2B buyers who seek to engage your services and products. Copywriting is an important part of SEO efforts as it helps increase awareness about your company and your digital marketing strategy.

3. Get into social media marketing

You might feel tempted to ignore social media when it comes to B2B marketing. The process can be labor-intensive, and creative thinking is needed to keep visitors interested. The truth is, social media is a valuable channel for any business, and platforms like TikTok and WhatsApp are becoming more popular than ever before.

In fact, 89% of B2B marketers use social media platforms for their content distribution, along with email (87%), and their organisation’s website/blog (86%).

Some platforms are better at driving engagement than others for B2B businesses. From the data below, LinkedIn comes out on top for engaging B2B audiences, followed by Twitter, Facebook, and YouTube.

B2B Social Media Platforms
Source: Content Marketing Institute

Create a blog post with a title that will interest your target audience. Post it on your website, and then share it on social media and use your internal links to point back to the blog post. This way, you can build up traffic to your blog and the social shares will boost your SEO rankings.

4. Consider Pay Per Click Campaigns

One of the best things about digital marketing is that its reach has increased exponentially. You can invest in more effective campaigns when you can target audiences with great precision.

The Google search engine can be used to target people at all stages of the buyer journey, and social media platforms such as Facebook and LinkedIn can target businesses on a micro-level through sophisticated ad targeting based on job title, education, and interest.

PPC Marketing

If you’re not seeing the results you want, PPC campaigns such as Google Ads are a good option. They’re easy to budget and you only pay if someone takes an action – in this case, a click. Some platforms like Facebook charge for engagement, impressions, or offer you a choice of ways to pay. You can segment your audience for a more targeted approach. This can be a great way to drive leads and raise brand awareness.

5. Fine-tune your marketing campaigns for higher ROI

Any business that invests in marketing expects a reasonable ROI and the same goes for search engine and social media marketing. By combining targeting and results-based analytics, you can fine-tune your campaigns and get the best results for the least amount of money. You can use free tools like Google Analytics to measure your marketing campaigns and figure out if your marketing is working and if it is worth the investment.

With Google Analytics, you can get an overview of the number of visitors to your site, where they came from, how they navigate through your site, how long they spend on each page, and much more. The possibilities are endless. Based on those reports, you will be able to gain more insights into your website as well as its visitors and make more informed marketing decisions. You can get various reports from Google Analytics. Some are simple, while others can be a bit more complex and challenging, and you might need a digital marketing agency to help in scaling your campaigns with smarter marketing decisions that will increase your ROI by lowering your cost per click (CPC) and increasing your conversion rate.

Boost your business in the digital space with one digital agency

If you’ve been searching for trusted full service and support Digital Marketing Agency to partner with, look no further than AWD Digital. Our creative digital marketing agency has all your bases covered, offering comprehensive digital marketing and SEO strategies, secure Web and App solutions and support.

Let’s grow together! Give us a call on 03 9001 6255 or fill out the form to book your free 30-minute workshop.