Building a holistic brand aesthetic

Australian Immigration Visa Services (AIVS) was looking for a clean, modern, professional, and friendly website to help the business generate a digital presence and attract clients. It was important for the website design to reflect the brand and personality of the company. AWD Digital used gradients and bright colours to reflect the friendly aesthetic of the business and owner. The Visa Immigration experience can be tedious and stressful for many applicants and one of the key roles of an AIVS agent is to make the process less difficult for clients. AIVS wanted to stand out from the corporate and very formal designs of competitors, whilst also conveying a professional appearance that matched the function of the business as a legal advisory.

AWD Digital was required to rebuild AIVS old website design. Prior to the rework the site was slow, performing poorly with SEO, and the branding didn’t convey the meaning and intention of the client. This process also involved a total company rebrand with a new logo design and colour palette.