CJ Arms is a hydraulic engineering consultancy with a passion for redefining spaces.
Although CJ Arms had executed countless commercial projects with a unique focus on sustainability, they had no way of showcasing what they could do. Their work was extremely specialised and difficult to communicate, their portfolio of case studies was broad, and they weren’t sure how to begin putting together something that would help them win tenders.
That’s when CJ Arms engaged the team at AWD Digital to create a stunning portfolio website. It began with brand strategy. After a series of workshops, we devised new branding that would help CJ Arms communicate their mission to redefine engineering. This strategy informed the style guide, which included modern design elements that could be used across print and digital media. We then applied this branding across a new website that not only showcased their best work, but also conveyed their key values and sustainability goals.
Powerful branding built
brick by brick.
The first step for CJ Arms was building a new brand strategy that would run through all aspects of their marketing. Our strategists sat down with CJ Arms to discuss what their consultancy represented, and what was most important for them to convey. These ideas morphed into a style guide centred around their philosophy of sustainable design. Through this brand strategy, we provided the groundwork for CJ Arms to embark in further marketing material such as digital and print media, stationery and signage.
Most users pay attention to the visuals. That’s why it was important to translate the branding into visual design elements that told CJ Arms’ story. We created typography guides, imagery, logo design and infographics that worked harmoniously throughout the web design. These elements helped to position CJ Arms as leading sustainable engineers – before the user even began reading the content.
Content that seals
In the content of the portfolio website, we didn’t just want to convey CJ Arms’ expertise and professionalism – we wanted to dive into their innovative approach to sustainability. To achieve this, we took the time to truly understand the ins and outs of their industry-leading methodology. After collecting the technical information, we broke this down into easy-to-understand content, key case studies, and a new company profile that helped them win tenders.