Brand Style Guidelines
Support and Maintenance
Earth Meals works towards helping people achieve a healthier lifestyle with delicious pre-made meals that are crafted with natural ingredients.
Our digital team had the privilege of crafting this completely custom website for the new healthy meals brand. This eCommerce website needed to act as an online store, catalogue and information centre for all the users and customers so they could not only order their healthy meals for the week but also learn all about the ingredients and nutritional information behind each meal.
The end result is a powerful eCommerce website that proudly represents Earth Meals in the digital space and greatly simplifies the way people order their meals online. Our digital team ensured a fast and responsive website with a flexible and custom backend that allows the business owners to make changes when necessary and take advantage of marketing analytical tools to further improve their strategies.
As soon as a user navigates to Earth Meals’ homepage, they’re greeted by a colourful splash animation that boasts the deliciousness of the available meals accompanied by succinct text transitions that cover some important topics relating to the meals and the business’ values. This establishes a good first impression and encourages users to further journey through the neatly formatted site.
Ordering is as easy
as 1, 2, 3…
We simplified the checkout process of the WooCommerce-powered website as much as possible. Users will find it simple to login to their profile and order their meals. The checkout process has been broken down into three steps:
- Select your payment option and shipping method;
- Review your order; and
- Confirm order.
It’s as simple as that. And, with SSL security being implemented and trusted organisations such as PayPal being available as a payment option – users will feel safe and secure proceeding with the transaction.
During the discovery phase, our digital team concentrated on strategically arranging Earth Meals’ website in such a way that it minimises the users’ journey time by cutting out unnecessary clicks and pathways to deliver a smooth and compact experience. They also kept the WCAG 2.0 Standards in mind to ensure the site is accessible to a range of handicapped users. The website is mobile-optimised so users can order on the go as well as enjoy speedy load times across the board. These elements all make up the gorgeous new Earth Meals website that is ultimately simple to navigate and easy to use.