Brand Style Guidelines
Support and Maintenance
Through tailored financial advice, APC helps individuals and families alike achieve their financial goals and still maintain their day-to-day responsibilities.
APC needed a crisp new online identity which meant a completely refreshed website design that greatly enhanced their already established style and added some easy navigability and stunning graphics into the mix. The website’s content was arranged to be effortlessly accessible with the prioritised information front and centre. This would allow the user to quickly find what they are looking for but also allow them to experience the full journey of the website should they choose to progress further.
Our digital team also organised a team photography session so that APC would have some high-resolution photos for their site proudly displaying their team members. These images – as well as the contrasting colours and implemented animations – all amalgamate to form this highly accessible and cleanly designed website which serves to delight old users and openly invite new ones to engage APC in their boutique services.
Same brand –
Our designers overhauled APC’s logo – keeping its fundamental elements but revitalising it for the modern website it would inhabit. With this refresh also came a new brand style guideline that aligned with the business’ future directions. We utilised a semi-flat design approach for the website itself whilst adhering to the WCAG 2.0 Standards – which concentrates on inclusive accessibility. This makes it easier for users with various disabilities such as dyslexia or colour-blindness to navigate the site.
Quick and reliable
The completely custom-built website is powered by WordPress and ensures smooth sailing for all users. Faster load times can be enjoyed by all with the site only loading what appears on the user’s screen. This ensures seamless animation integration and priority power distribution. The design is also optimised for mobile devices – further improving its accessibility and guaranteeing layout consistency across devices.
Built for the user
The entire website was built and designed with the user at the centre of everything to ensure a quality user experience. All the content is neatly presented in easy-to-read formats and the navigability is simplified thanks to the expandable menu and clearly defined elements. Additionally, there are several more features such as brand-aligned graphics and videos that help the user experience the website’s full potential.