Website Development

Websites that grow businesses.

Not a digital brochure. A conversion engine, plugged into your Digital OS from day one.

Built for $2M to $20M Australian businesses who need their website to work as hard as they do. Strategy first. Measurable growth always.

The Difference

Not just a website.
The front door to your operating system.

Most agencies hand you a pretty website and walk away. We build your website as the first layer of your Digital OS, plugged into your CRM, marketing, automations, and reporting from day one.

Strategy first

We start with your business goals, audience, and competitors. Not a template. Every design decision ties to a measurable outcome.

Built to convert

Clear CTAs, fast load times, optimised user journeys, conversion tracking from day one. Your website should generate leads, not just look good.

Connected by design

Every form, click, and enquiry feeds your CRM, triggers automations, and shows up in your reporting. One system. Zero gaps.

SEO engineered in

Technical SEO is built into the architecture. Fast core web vitals, clean code, schema markup, and content structured to rank. Not an afterthought.

Mobile first

Over 65% of your traffic is on mobile. We design every layout, interaction, and form for thumb-first browsing before we touch desktop.

Care plan included

Launch is just the start. Every website comes with an AWD Digital Care plan: security, updates, backups, and monthly health reports.

Your Digital Operating System

Where your website fits
in the bigger picture.

Your website isn't standalone. It's the front door to your Digital OS. Leads captured on the site flow into your CRM, trigger automations, and show up in your reporting dashboard automatically.

Front Door

Your Website

Captures visitors, qualifies leads, and feeds every other layer of your operating system.

CRM & Sales

Pipeline, contacts & follow-ups

Marketing

SEO, ads, email & social

Automations

Workflows that run themselves

Customer Comms

Email, SMS & notifications

Reporting

Real-time dashboards & insights

Measurement & Optimisation
Continuous across all layers

Our Process

Six stages.
Zero guesswork.

Every website follows a proven process that takes you from strategy to launch, with clear milestones, transparent timelines, and your input at every stage.

01

Strategy

Week 1 to 2

We dig into your business goals, audience, competitors, and current performance. You walk away with a clear sitemap, content plan, and conversion strategy.

Strategy workshop Competitor audit Sitemap & wireframes
02

Design

Week 3 to 4

High-fidelity designs for every key page: homepage, services, about, contact. You see exactly what your site will look like before a single line of code is written.

UI/UX design Mobile layouts Brand application
03

Development

Week 5 to 8

Your approved designs are built pixel-perfect on a modern, fast tech stack. CRM integrations, form tracking, and analytics are wired in from the start, not bolted on later.

Custom build CRM integration CMS setup
04

Testing

Week 9

Cross-browser, cross-device, speed, accessibility, and form testing. We check every link, every form submission, and every user path before you see it.

QA & browser testing Speed audit Accessibility
05

Launch

Week 10

DNS switchover, SSL, redirects, search console setup, and analytics verification. We handle the technical go-live so nothing breaks and nothing gets lost.

Go-live Redirects Search console
06

Growth

Ongoing

This is where most agencies stop. We keep going. Monthly reporting, conversion optimisation, content updates, and continuous improvement through our AWD Digital Care plans.

Monthly reports CRO Digital Care

8 to 12

Weeks to launch

6

Clear stages

100%

Transparent pricing

24/7

Ongoing support

Types of Websites

From lead generation
to eCommerce.

We've shipped 127 websites for Australian businesses across nearly every industry. Whatever you need, we've probably built it before.

Lead Generation

Service businesses

Most common

High-converting websites for businesses that need a steady flow of qualified enquiries. Clear value propositions, strategic CTAs, and conversion tracking throughout.

Professional services Trades Healthcare Consulting

eCommerce

Retail & wholesale

Shopify

Shopify, WooCommerce, and custom eCommerce builds. Product catalogues, payment processing, inventory management, and post-purchase automations, all connected.

Shopify WooCommerce D2C Wholesale

Corporate & Brand

Established businesses

Premium

Premium brand experiences for businesses that need to project credibility and authority. Multi-page sites with team profiles, case studies, and content hubs.

Multi-page Case studies Content hub Careers

Membership & Portals

Gated access

Custom

Member areas, client portals, gated content, and subscription-based access. Login systems, tiered permissions, and payment integrations built to scale.

Memberships Client portals Gated content Subscriptions

After Launch

Your website,
in good care.

Launch is just the start. Every AWD website comes with an AWD Digital Care plan: ongoing maintenance, support, and optimisation so your site stays fast, secure, and continuously improving.

Maintenance, $360/month

Software & security updates, daily backups, uptime monitoring, speed checks, and monthly health reports.

Support Wallet, 10 hours prepaid at a better rate

Hours for content updates, small changes, and bug fixes. You approve, we deliver. Transparent tracking.

Optimisation, custom quote

Bigger updates: new pages, feature builds, design refreshes, and conversion improvements. Scoped and quoted per project.

Maintenance

“I didn't even know there was a WordPress update, but my site's already up to date.”

Updates, security scans, backups, and speed checks every month. Report sent to you.

Support Wallet

“Can you swap the team photo and update our opening hours?”

You email us, we estimate 30 minutes, you approve, we do it. Hours come off your wallet at a better rate.

Optimisation

“We want to add an online booking system and redesign our services page.”

Bigger piece of work. We scope it, put together a proposal with a clear price, and schedule it in.

Response within 4 business hours

Ready to Start?

Let’s plan your new website.

Book a free Roadmap Workshop. We'll map out your website strategy together: goals, audience, sitemap, integrations, and a clear timeline with investment range.