S & B Lamble Builders have established themselves as trusted and veteran agents of the custom luxury construction sector in both the residential and commercial areas.
With over 35 years of experience, S & B Lamble Builders already had a solid portfolio, set of skills and the relevant industry knowledge behind them. However, they needed a rebranding – something that would get them noticed online to bring them the traffic they deserved.
Their previous website was not conversion-friendly and contained a very limited backend – restricting the scope of the website’s capabilities. Its outdated user interface made it difficult for visitors to navigate and find what they needed to and also contributed to misrepresenting their extensive collection of works.
Their ultimate goal was to target larger clients – and they knew they needed a more user-friendly website to achieve this. This would also help to set them apart from other builders as friendly and trusted industry professionals.
A place to call
Through extensive and regular meetings with the client, our designers gained a firm grasp of exactly what S & B Lamble Builders wanted in their new website. The result was a conversion-friendly and navigable site that showcased their best work.
This was coupled with a host of personable content that accurately reflected their brand and personal personas – ensuring clients knew the personal care that S & B Lamble Builders took with each of their clients. All these elements worked towards putting them on the first page of Google for several relevant keywords and increasing their traffic exponentially.
Bringing in the
clientele they deserve.
Running parallel to the website, we also set to work planning an SEO strategy that would bring their services to those who needed them. This included organic SEO as well as a plethora of Google Ads. The Google Ads were implemented to help them get their pieces onto the board quicker whilst the organic SEO would secure their long-term goals.
The old logo held the brand’s colours and identity – but it lacked the strong presence that was required by such a business. Our design-team set their minds to it and created something that simultaneously paid homage to the history of the company and also paved the way for the achievements that were to come.
A bolder and clearer logo was created which featured sharp, straight edges instead of the malleable, wavy lines of the older one. A style guide also accompanied the logo to help S & B Lamble Builders understand the different variations we could create of their logo for digital use and physical branding such as on business cards.